Your talent and effort deserve more.

Ghostwriters fill the calendar. LinkedIn coaches optimize your profile. Neither builds the underlying positioning architecture. We start at the strategic layer — who are you relative to the market, what rooms do you need, and how do we make your proof undeniable. The assets come after that work is done. Without it, you're just adding noise to a noisy channel.

That's exactly who this is for. "Personal branding" implies performance, a persona built for an audience. What we do is positioning: making your actual work, results, and track record legible to the people who need to see it. You won't be asked to be someone you're not. You'll be asked to be precisely who you are, in language the right rooms can understand.

The positioning assets are built in 2 to 4 weeks. Most clients begin to see meaningful signal within 30 to 60 days of launching their repositioned presence: recruiter conversations, inbound from relevant people, speaking invitations. We measure success by door-opening rate: the percentage of clients who get a podcast invite, board interview, or recruiter reach-out within 90 days.

Your time, your honesty, and your track record. We need 2–3 hours across intake and review calls, and access to your existing professional materials. Everything we produce is built from what you've actually done. We don't fabricate, we excavate. The work is yours before we touch it and yours after we're done.

No. We work with anyone who has a meaningful gap between their actual capability and their current credibility, whether that's a high-potential middle manager, a small business owner, or a military veteran transitioning to the civilian world. The threshold isn't seniority. It's whether your work has genuinely earned more recognition than it's currently getting.

That depends on what the next step in your career is worth to you. One recruiter conversation that leads to a role paying $30K more than your current one pays for this engagement many times over. One speaking opportunity, one board seat, one client you couldn't have landed without the credibility infrastructure we build: same math. We're not cheap. We're not supposed to be. The question isn't whether $1,500 to $3,500 is a lot. It's whether the outcome is worth more than that. If it is, this is the most leveraged investment you can make right now.

Because every engagement is custom work built on your specific situation, we don't offer refunds after work has begun. That said, we apply rigorous intake criteria. If we don't believe we can genuinely move the needle for you, we'll tell you before you pay anything. We'd rather lose the engagement than disappoint you during it.

Joshua Sinclair, former U.S. Air Force Public Affairs Officer with 940 million media impressions, NASA Johnson Space Center communications, Indo-Pacific deterrence operations, MIT/DAF AI Research Fellowship, and an MBA from the Carlson School. For a decade, his job was making the world's most scrutinized leaders look exactly as capable as they were. Now he does it for individuals.